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Saturday, July 17, 2010

PRESS RELEASE : SINGAPORE FOOD FESTIVAL & SINGAPORE AS BEST DESTINATION




2010 Singapore Food Festival celebrates Chinese cuisine

"The highly anticipated Singapore Food Festival (SFF) returns for the 17th year, bringing the country’s rich and diverse food culture to the world stage once more. From July 16 to 25, the festival will offer a spectacular sampling of Singapore’s most-loved dishes and other treats, treating residents and visitors alike to one of Asia’s biggest gastronomic events.

This year, the festival will highlight the specialty dishes of Singapore’s big Chinese population, which means servings of Hokkien, Teochew, Cantonese, Hakka and Hainanese food delights for everyone present.

“At the SFF, visitors from the Philippines can expect to taste flavors they already love about Singapore such as Hainanese Chicken Rice and get a chance to fall in love with new ones, all in one festival. With so much feasting and fun in store, my advice is to leave the diet plan at home and indulge those cravings in Singapore” said Lynelle Seow, Area Director-Philippines, Singapore Tourism Board.

To delight food lovers further, major SFF events will also be held simultaneously at key venues.

More than 30 well-loved restaurants and hawkers will all be under one roof at the Clarke Quay Food Street on Read Bridge from July 16 to 24, 4pm to 11pm. Here, families and friends can partake of a wide variety of scrumptious Chinese delicacies from just $2 onwards.

Another major event is the Singapore Chinese Dialect Tingkat Cruise, where one can enjoy the mouthwatering flavors of various Chinese dishes served in a tingkat or tiffin carrier. Meals will be served as guests take a relaxing cruise along the Singapore River, beginning and ending at the landmark Merlion Park. Guests can enjoy this cruise from July 16 to 25 at various intervals from 4 to 10 pm for only $35 per person.

Other activities such as cooking classes, games and special dining privileges and promotions also await those who visit Singapore this July.

“Through SFF, Singapore enhances its identity as a true melting pot of cultures and as a destination that has something to offer many different nationalities. Fringe activities will also serve up ethnic Malay and Indian dishes, allowing Filipinos to enjoy the true ‘taste’ of Singapore,” added Seow.

For more information on the SFF’s calendar of activities, visit www.YourSingapore.com.

The 2010 SFF is proudly presented by Standard Chartered Bank. It is jointly organized by the Restaurant Association of Singapore and SPOC Solutions PTE Ltd, and supported by the STB. Singapore’s renowned food personality KF Seetoh also lends his experience and passion in food as this year’s festival food consultant."


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Singapore: Your best destination to live, work and play

"People, in order to live a full life, must have a balanced-lifestyle. They must enjoy the comforts of quality living, work in a career that gives them a sense of satisfaction and fulfillment, and delight in frequent amusement and recreation. This and more is what Singapore has to offer. The country’s booming economy, world-class atmosphere and first rate leisure destinations make this tiny island the perfect place to be.

Singapore is a true global city. Teeming with opportunities, this forward-moving nation espouses a first-world lifestyle, fueled by a multi-cultural society that brings the best that Asia has together in one place, making it a vibrant city to work, live, and play in.

Live
Mercer Quality of Living Survey 2010 states that Singapore has the best quality of living in Asia. Local and foreign residents alike take on the benefits of living in a country that has a warm, tropical climate all year round, stable political environment, modern infrastructure, and sophisticated, metropolitan way of life.

This country also provides its residents with a state-of-the-art healthcare plans and facilities, low personal income tax rates, and excellent educational system.

Moreover, Singapore is easily accessible within region, giving more comfort and convenience to its residents. It has more than 80 airlines operating for over 4,000 weekly flights to more than 180 cities in 50 countries around the globe.

Work
The strong lively economy and vast career opportunities empower this country’s global workforce. It has more than 7,000 multinational companies operating in various in-demand industries such as technology, manufacturing, research, electronics, chemicals, biomedical sciences, infocomms, digital media, engineering, transportation and financial services.

It has an open-door policy to foreign professionals and has a liberal work visa ― attracting international and multi-cultural talents and skilled workers. It also provides its labor force with unique professional benefits; one great example is internally benchmarked salaries. With its inspiring, productive and challenging working environment, Singapore nourishes a creative and innovative society.

Play
Over the years, the Garden City has transformed itself into a playground for virtually everyone, allowing residents and visitors to indulge their varied interests. With new attractions such as Marina Bay Sands and Resorts World Sentosa which houses Universal Studios, Singapore continues to raise the city’s vibrancy and energy. And with signature events throughout the year including the Great Singapore Sale, Singapore Food Festival, and the Grand Prix Season Singapore, this global capital is the pulse of Asia.

These things definitely make life worth living and enjoying, and one can get it all in Singapore. For information on how you can get the best opportunity to live, work and play the Singapore way, visit www.contactsingapore.sg, www.yoursingapore.com, and www.stb.gov.sg.


Contact Singapore is an agency of the Singapore government that aims to boost the country’s economy by attracting people from around the world to live, work and play in this country. It is the one-stop center for those who wish to pursue a fulfilling life, career and adventure in Singapore.

YourSingapore.com is Singapore’s destination brand that showcases Singapore’s uniqueness and offers travelers a personalized travel experience.

The Singapore Tourism Board (STB) is an economic development agency for one of Singapore’s key service sectors – tourism. The mission of the Board is to develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore."


Special Thanks to Contact Singapore's Lee Puay York, Singapore Tourism Board's Lynelle Seow, and Harold C. Geronimo, PR Manager Stratworks, Inc. for this press kit.

Visit my other blog for more details on the event :http://docgelo.wordpress.com/2010/07/18/small-city-big-dreams-great-food/

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